

The first of Alienware’s entirely new product lineup to launch. Designed by d:e. We knocked the RFQ so far out of the park that the rest of the brand’s entire product lineup was ours. That rest will be forthcoming. Photography by the the stellar Lee Kirgan.

Part of the d:e team that designed the XPS 435 multimedia machine for Dell, and defined the design language for Dell’s 2009 consumer lineup. You can read more here. I wrote and composed one hundred and twelve pages for Dell’s consumer lineup for 2009-10. That was January, 2009. Sold.

just a start of something:
seal, dive, skin, ocean, push, twist, gravity, bouyancy.
UNDERWATER.
first dive with an underwater camera- trusting a plastic and grease housing that worked.
good thing, too, because this camera and i get along.

ok, so this was supposed to be névé,
as in: glacial ice formation.
(because the motor runs cool)
but then they changed it, because they thought it sounded too Frenchy, and they wanted something that was obviously: more Germanic. Which worked with the graphic linguistic semantic and monetary assignation.
I didn’t put it on the wheel.
So: fine.
(the TMs were [...]

For KLD Energy. Unlikely to be anything. Good work. Otherwise worthless.
Also did equally pointless work for their promising scooter.
Did I mention that I also did their name and logo for the motor technology itself? And the ‘drive simple?’
(Minus the TMs. Those are pointless obstructions.)
Probably not. That’ll have to come, too.
Oh, yeah. This is one week’s [...]

or: adventures in helvetica, lines, deserts and de-icing, sculpture and signage.
sixteen photos.
2003-2008

construction, destruction. california, nevada, mexico, places in between. mountains and mines. farms in water and fields. imposition and reclamation.
2004, 2005.
lots more to come on this one. lots of favorites.
sixteen photos.