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ryan paul : phenotyp.com

+1 313.516.1266

product
and now when the rain comes we can be thankful.
and now when the rain comes we can be thankful.

sixteen photos.

cook
cook

cf Clyde Foles: “you’ll be a good designer when you learn how to draw.”
drew this june 2002, at Ford’s Living Legends studio. 2007 AC Cobra.

evolved.
evolved.

We designed Alienware’s whole new lineup.
Love or hate ‘em, it was a great project.
We did the design, Lee did the photos, I did the spreads here, in two days in September 2009.

Alienware M17x.
Alienware M17x.

The first of Alienware’s entirely new product lineup to launch.  Designed by d:e.  We knocked the RFQ so far out of the park that the rest of the brand’s entire product lineup was ours. That rest will be forthcoming. Photography by the the stellar Lee Kirgan.

dell XPS 435
dell XPS 435

Part of the d:e team that designed the XPS 435 multimedia machine for Dell, and defined the design language for Dell’s 2009 consumer lineup. You can read more here. I wrote and composed one hundred and twelve pages for Dell’s consumer lineup for 2009-10. That was January, 2009. Sold.

neue
neue

ok, so this was supposed to be névé,
as in: glacial ice formation.
(because the motor runs cool)
but then they changed it, because they thought it sounded too Frenchy, and they wanted something that was obviously: more Germanic. Which worked with the graphic linguistic semantic and monetary assignation.
I didn’t put it on the wheel.
So: fine.
(the TMs were [...]

electric 4wd
electric 4wd

For KLD Energy. Unlikely to be anything. Good work. Otherwise worthless.
Also did equally pointless work for their promising scooter.
Did I mention that I also did their name and logo for the motor technology itself? And the ‘drive simple?’
(Minus the TMs. Those are pointless obstructions.)
Probably not. That’ll have to come, too.
Oh, yeah. This is one week’s [...]

airports
airports

or: adventures in helvetica, lines, deserts and de-icing, sculpture and signage.
sixteen photos.
2003-2008

small computers
small computers

Samples from a project I led designing small form factor desktop and all-in-one computers. Matt and Nick and I riffed on the manufacturer’s developments in double-shot plastics to create decoration with depth. Designed as promotional material for the manufacturer to sell their capabilites to clients. I defined the project, led brainstorms and design efforts, served [...]

Hasbro: Iron Man cars
Hasbro: Iron Man cars

Another project that didn’t get very far, unfortunately.

Hasbro: Star Wars cars
Hasbro: Star Wars cars

Sketches for a project that died on the vine.

MicroDesktop PC
MicroDesktop PC

Removeable faceplate interface. Early 2007.

Dell PowerEdge Blade servers
Dell PowerEdge Blade servers

Part of a small team at M3 Design and Dell’s server group who designed the new face of Dell’s PowerEdge blade servers, 2006.
Winner of a 2008 IDEA (IDSA+BusinessWeek) Bronze award, and a 2008 Red Dot award.
Photography by Lee Kirgan.

Porsche 977 Bergsteiger
Porsche 977 Bergsteiger

Thesis model at CCS.

Astro+Virgin
Astro+Virgin

Designed at Astro in San Francisco, 2004. Winner of a 2005 IDEA award. They actually work pretty well.

Cue
Cue

So this thing suctioncups onto your shower wall, right? And it beeps to tell you that it’s time to do a self-exam, or visit a doctor. It’s supposed to be a product to tell you when to do breast exams, and when to have doctor-administered breast exams.
I named the product, helped figure out the color [...]

Avie Products
Avie Products

Company identity, logo, business cards, product identity and name, graphics package, whole shebang.

Dell Inspiron/Vostro 1700 series.
Dell Inspiron/Vostro 1700 series.

Dell’s XPS/Inspiron/Vostro 1700 series notebooks. Taka, Vinnie, and I, along with the rest of M3, made Dell’s Wrap II design language a reality. I did a lot of the work on the hinge, buttons, touchpad, latch, keyboard, palmrest, and the media buttons on the face.
And I wrote the design language guideline book for the production [...]

Das Keyboard
Das Keyboard

Identity, website layout, product graphics, photo retouching, and packaging design for Das Keyboard.

Microsoft Origami UMPC accessories
Microsoft Origami UMPC accessories

A suite of four different products (desktop dock (pictured), soft case, kitchen dock, and car dock) for Microsoft’s Origami UMPC, shown at CES in 2006. The desktop dock was a functional model built in conjunction with Models Plus; the soft case was handmade at M3 from one of Paul’s shirts full of memories. The car [...]

Medical equipment design analysis, 2006
Medical equipment design analysis, 2006

Written as a primer for a multimilliondollar client in late 2006, to provide an overview, analysis and projection of design trends vis a vis large-scale medical equipment, to establish context for the client. The project sorta disintregrated eventually, through no fault of our own, but I still think I made a pretty damn good thing, [...]