+1 313.516.1266
ryan@phenotyp.com
graphic
evolved.
We designed Alienware’s whole new lineup.
Love or hate ‘em, it was a great project.
We did the design, Lee did the photos, I did the spreads here, in two days in September 2009.
Georgetown Orchestras
Commission for Georgetown Orchestras’ commencement concert.
One night to do it, back in May.
dell XPS 435
Part of the d:e team that designed the XPS 435 multimedia machine for Dell, and defined the design language for Dell’s 2009 consumer lineup. You can read more here. I wrote and composed one hundred and twelve pages for Dell’s consumer lineup for 2009-10. That was January, 2009. Sold.
neue
ok, so this was supposed to be névé,
as in: glacial ice formation.
(because the motor runs cool)
but then they changed it, because they thought it sounded too Frenchy, and they wanted something that was obviously: more Germanic. Which worked with the graphic linguistic semantic and monetary assignation.
I didn’t put it on the wheel.
So: fine.
(the TMs were [...]
airports
or: adventures in helvetica, lines, deserts and de-icing, sculpture and signage.
sixteen photos.
2003-2008
N.O.W. poster competition
reach.
National Organization of Women’s Love Your Body campaign.
text is their mandate. photo and type are mine.
Cue
So this thing suctioncups onto your shower wall, right? And it beeps to tell you that it’s time to do a self-exam, or visit a doctor. It’s supposed to be a product to tell you when to do breast exams, and when to have doctor-administered breast exams.
I named the product, helped figure out the color [...]
Avie Products
Company identity, logo, business cards, product identity and name, graphics package, whole shebang.
Das Keyboard
Identity, website layout, product graphics, photo retouching, and packaging design for Das Keyboard.
This Life Electric, again
Album covers. Photos. Type. All of that.
Boldy delicate. Complexly simple.
Good friends.
Medical equipment design analysis, 2006
Written as a primer for a multimilliondollar client in late 2006, to provide an overview, analysis and projection of design trends vis a vis large-scale medical equipment, to establish context for the client. The project sorta disintregrated eventually, through no fault of our own, but I still think I made a pretty damn good thing, [...]
M3 graphics
Holiday card made from M3 logos and a photo of the studio, and an open house invitation graphic, also made from a photo of the studio. Late 2005, early 2006.
M3 Design, IDSA 2005
An 8-by-10-foot, five-panel, laminated-back-and-front print for M3 Design’s presence at the IDSA national conference in 2005. My first job at M3, really. Create a huge poster advertising Austin (which hosted the 2006 national conference) as much as M3. Comprising photos of M3’s product and engineering design, my own photos, and photos collected from other M3 [...]
commondreams.org print ad
Print advertisement for Commondreams.org, for the Bioneers conference, 2007. My photo, my typography, their quote, their logo.
graphic
evolved.
We designed Alienware’s whole new lineup.
Love or hate ‘em, it was a great project.
We did the design, Lee did the photos, I did the spreads here, in two days in September 2009.
Georgetown Orchestras
Commission for Georgetown Orchestras’ commencement concert.
One night to do it, back in May.
dell XPS 435
Part of the d:e team that designed the XPS 435 multimedia machine for Dell, and defined the design language for Dell’s 2009 consumer lineup. You can read more here. I wrote and composed one hundred and twelve pages for Dell’s consumer lineup for 2009-10. That was January, 2009. Sold.
neue
ok, so this was supposed to be névé,
as in: glacial ice formation.
(because the motor runs cool)
but then they changed it, because they thought it sounded too Frenchy, and they wanted something that was obviously: more Germanic. Which worked with the graphic linguistic semantic and monetary assignation.
I didn’t put it on the wheel.
So: fine.
(the TMs were [...]
airports
or: adventures in helvetica, lines, deserts and de-icing, sculpture and signage.
sixteen photos.
2003-2008
N.O.W. poster competition
reach.
National Organization of Women’s Love Your Body campaign.
text is their mandate. photo and type are mine.
Cue
So this thing suctioncups onto your shower wall, right? And it beeps to tell you that it’s time to do a self-exam, or visit a doctor. It’s supposed to be a product to tell you when to do breast exams, and when to have doctor-administered breast exams.
I named the product, helped figure out the color [...]
Avie Products
Company identity, logo, business cards, product identity and name, graphics package, whole shebang.
Das Keyboard
Identity, website layout, product graphics, photo retouching, and packaging design for Das Keyboard.
This Life Electric, again
Album covers. Photos. Type. All of that.
Boldy delicate. Complexly simple.
Good friends.
Medical equipment design analysis, 2006
Written as a primer for a multimilliondollar client in late 2006, to provide an overview, analysis and projection of design trends vis a vis large-scale medical equipment, to establish context for the client. The project sorta disintregrated eventually, through no fault of our own, but I still think I made a pretty damn good thing, [...]
M3 graphics
Holiday card made from M3 logos and a photo of the studio, and an open house invitation graphic, also made from a photo of the studio. Late 2005, early 2006.
M3 Design, IDSA 2005
An 8-by-10-foot, five-panel, laminated-back-and-front print for M3 Design’s presence at the IDSA national conference in 2005. My first job at M3, really. Create a huge poster advertising Austin (which hosted the 2006 national conference) as much as M3. Comprising photos of M3’s product and engineering design, my own photos, and photos collected from other M3 [...]
commondreams.org print ad
Print advertisement for Commondreams.org, for the Bioneers conference, 2007. My photo, my typography, their quote, their logo.